Updated: Feb 9
For this topic, I highly recommend a 1o minute read from askcody.com. Full link is below: https://www.askcody.com/blog/advertising-agency-profitability-field-guide. Tina Eaton wrote this article on March 24, 2020, highlighting nine key strategies to increase your Marketing Agency's bottom line. From tracking time, ditching meetings, overhead costs, calculating inefficiencies, reducing scope, using templates to streamline the process, nurturing returning customers, auditing, and last but not least, TL; DR.